Curious: Old ladies from Plovdiv, Bulgaria are knitting mobile and computer equipment hand made cases

Monday, 11th November 2013

new business idea manual hand crafted knitted mobile device cases

While reading one of my daily tech news websites today I stimbled on very unusual news and a business idea, worthy to re-blog 😉 The idea of the new Innovative business is just genious and simple as that – knitted digital equipment cases. There are plenty of old ladies in Bulgaria who are used to knitting sweaters, hats and all kind of hand made winter clothes. Knitting was among the must have skills for ladies in Bulgaria until some years time even my grandmother when a bit younger used to knit in most of her free time. Thus most of grandmothers in Bulgaria still when get old and have a lot of free time, kill their time with the craft they learned as young. For the young European people who probably never heard of it knitting is unique kind of manufacture for producing winter clothes from yarn.

yarn in different colors the base material for knitting

Knitting was a top ladies craft before the boom of industrial manufacture before 19th century industrial revolution, nowadays its almost a forgotten craft. Now some genious people in Bulgaria decided to give work to this old ladies and pay them for knitting computer and mobile equipment cases (cases for Tablets, Smartphones, Notebooks etc.) Knitting of mobile equipment cases opens new work places and introduces new way for old people to earn some extra income, such extra income is absolutely necessary in Bulgaria nowdays as most old ladies receive ridiculous pension of 120 to 150 EUR per month (money insufficient to pay expensive winter heating bills and so expensive food that is nowdays in Bulgaria).

lady knitting a sweater or some kind of clothe

The company who invented this new business and introduced it for the masses is Snug Essentials and is started by enthusiastic young people who had grandmothers practicing the old craft. The innovative product is distributed via Etsy Global Platform for distributing hand crafted goods as well as in   Facebook, Twitter and Ebay. As of time of writting the companyis extremely small 6 old grandmas work on producing the knitted cases for digital equipment but the tendency is this to rise soon, as there are plenty of people who love the hand made cases.
The price of a case is also not too high, it costs only around 10$ per knitted case. Here are few nice knitted cases produced by grandmas 🙂

notebook laptop in knitted hand made case

Your girlfriend will love it if you gift her one of these 🙂

knitted notebook case original business idea

 

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