Porter Value Chain

							   / Margin
S  |----------------------------------------------------|\/   % Gross Sales
u  | Firm Infrastructure	    			| \  # Support Activities
p  |----------------------------------------------------|\ \ * Primary Activities
   | Human Resource Management	     	 		| \ \
   -----------------------------------------------------|  \ \
p  | Technology Development	     			|   \ \
o  |----------------------------------------------------|  % \ \
r  | Procurement		       #		|    / /
t  |----------------------------------------------------|   / /
   | Inbound   |Operat| Outbound | Marketing| Service	|  / /
A  | logistics |ions  | Logistics| & sales  |		| / /
c  |	       |      |          |          |	*	|/ /\
t  -----------------------------------------|-------------   \ Margin

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