Color Psychology - Color Mind Programming or how
big companies boost their sales and make up your mind
As I've pointed earlier there is plenty of "secretly" kept and less
known by public research on how colors influence us daily. The
biggest companies are heavily taking advantage of what is found and
known for colors impact on our minds (psyche). Actually there is a
whole branch in psychology which deals with impact of colors
perception on us. Besides companies, many modern governments are
well aware of the many facts on how citizens percept colors and use
this in color 'installment' in government offices and government
institutions.
There is no universal knowledge on how colors completely affect us
as every human on earth is very unique and saying this or that
color has this or that impact on indivirual or group is not 100%
accurate. However there are general traits nowdays formed
especially with globalization and unification of TV ads and big
companies corporate image, a unification started on how different
nationality people perceive colors.
Nowdays in developed countries there are more and more people who
perceive certain colors in similar fashion. Therefore every serious
top marketer should carefully study colors and their relation with
ancient time people believes and understanding on what each of the
'rainbow' colors symbolize. Most likely because there is no
completely unified understanding of colors between various
individuals may companies like Google and Microsoft started using
all the rainbow colors in their basic company logos and branding.
This trend is being observed for many other physical goods as well
as is starting to get more and more heavy adoption by websites
branding on the internet.
The study of color programming is one major field to be known by
anyone truly willing to understand why certain big store chainslike
Carrefour, Lidl, Billa, MediaMarkt - in
western europe or TechnoMarket, TechnoPolis (MediaMarkt copied tech
equipment by shops here in Bulgaria) are decorated inside the way
they are. I personally didn't like the concept of color programming
since from Spiritual point of view it is a big evil. Trying to
manipulate people perception to do something you would like to in
general is very evil from spiritual point of view. A mixture of
rainbow colors in a natural environment for example flowers in the
wood or wild mountain place is one thing, but making it artificial
and placing it in certain pre-desired order is totally another.
Besides that the colors in the natural environment are natural and
therefore the impact on us even if colorful is very much better
than if it is done with a certain intention like in the big
supermarkets stores, fast just food companies - McDonalds,
Burger King etc.
The research on color mind influcence - Color mind
programming is a controversial science. Nowdays many big
businesses however use this as a granted science, even whole
business sects with some mambo-jambo believes universities,
children garden and schools in modern countries have employed the
use of some type of color programming aiming to influence their
pupils, students (organizational members - you call it).
Color mind programming and heavy use on advertisements on the TV,
the Internet, Stores and mostly everywhere are however starting to
took their tolls. The high increase in mental problems and dumbness
in developed and some undeveloped countries as well as the
increased number of people who go insane because of too much color
programming is reality. The believe that mental programming is one
of the ultimate tools to influence somebody and push him to do
things you want like consome more of a product or generally
consume (buy) more goods creates another severe issue it makes
people to constantly over-consume (eat more than the body needs)
and this increases the number of over-consumption evoked diseases
...
But color programming doesn't stop with just the material
(physical) surrounding world it is a concept highly employed in
online based marketing. Online business is seen on so many top used
websites, social networks like take for instance (facebook).
It is so spread that even the software primary vendors like
Microsoft, search engines Google Inc. have already
heavily employed the color programming as a basis of their
products.
There is another reason why most vendors nowdays issue their
physical or 'virtual' products so colorful using all the colors of
the rainbow. The reason is the fact that as a kids through
animation, cartoons, toys and surrounding environment we have been
exposed already even from our very youth age to a kind of color
programming through kids toys we've been given by our parents).
Hence the young years color programming became a basis for a future
time color programming. The colorfulness of our kids years are
already sub-consciously stored in our minds, so almost naturally
there is a feeling of joy to pop-up once we see something
childishly colorful.