Modern day business (Black & White
Strategy)
As I'm following my business studies, I'm more and more convinced
that business studies are pretty much marketing.
I've been recently introduced to a
Business Strategy called
The Black & White strategy
One of my tasks was to incorporate that strategy to one of my
business projects.
Let me tell you in short what do they refer as
Black & White
Strategy
They decided to call the option for a solution to a problem which
will be either to act or not to act, to say "yes" or "no" for a
certain decision is a strategy.
"Yes" or "No" a strategy ... eerr what? where? how?
Immediately after I was introduced to the "innovative" concept I
googled online to see if there is somewhere some kind of official
definition for the black & white strategy.
Well you can guess, I couldn't find anything as an official
definition of a Black & White strategy.
In the mean time the concept of black and white and the simplicity
involved is something really worthy, but come on "how can you call
it a strategy?".
Let's suppose I've been asked, do you want to eat and I ask "yes",
then I made a strategic choice because I won't be hungry for
another 6-8 hours? What the crack of thinking is that? Is it a
thinking at all?
You decide on that, it made me laugh out loud seriously ! :)
Anyways my attempt to find an official definition for the coined
term of
Black & White strategy walked me to
this interesting article called Blacked and White
Strategy
In short the article explains how minimilastic approach towards
problems and corporation structure is the most efficient one and
how it worked well for a few of our well known global companies
like General Electric (GA) and Wal-Mart.
From the article I just extracted one I would say very fabulous
saying:
"People always overestimate how complex business is. This
isn't rocket science; we've chosen one of the world'ss more simple
professions."
- Jack Welch