The importance of meta tags on web page SEO /
Meta tags I use in webpage SEO
I've been dealing with SEO (Search Engine Optimization) for quite
some time and I've red a number of articles online about the
significant importance of having a good crafted meta tags.
Most of these articles are actually a bit obsolete and many of the
modern day articles doesn't stress too much on meta tags as an
important tool throughout the website SEO process.
I've even stumbled on an arcticle named
Death of Meta tag which
was written in 2002 and stands to the point that meta tags are
completely irrelevant in the modern day.
It's true that webmasters who had the knowledge of how much weight
on indexing search engine crawler algorithms a meta tags used to
play had seriously abused the usage of meta tags in thousands of
hundreds of web pages in order to guarantee a better page ranking
for some specific websites.
After this was discovered by the major search engines, the bot web
crawling algorithms has been changed and the meta tags was reduced
for the importance of the end classification of the web page in the
search engines.
Anyhow even though the reducement of the significance of the page
contents of a proper meta tags, it's still quite significant to
have a well crafted meta tags for your webpage if you really want
to optimize your webpage to be friend user friendly.
It's important information to know that Yahoo bots,
Bing / MSN
Bots, and Google bots as well as probably many of the other Search
engine indexing machines even to this very day are considering
the meta tags as one basic factor which will influence the way a
webpage is being stored in their index catalogs
Thus it's good we as Search Engine Specialists, to always be sure
our webpages include at least the following meta tag fields:
<meta http-equiv="Content-Type" content="text/html;
charset=utf-8">
<meta http-equiv="imagetoolbar" content="no">
<meta name="author" content="your content">
<meta name="copyright" content="copylefted under GPL2">
<meta name="robots" content="all">
<meta name="revisit-after" content="5 days">
<meta name="subject" content="your subject comes here">
<meta name="coverage" content="Worldwide">
<meta name="generator"
content="your-web-page-domain-url.com">
<meta name="identifier"
content="your-web-page-domain-url.com">
<meta name="keywords" content="your desired keywords which will
return
your webpage as results in the search engines ">
<meta name="description" content="Your Website desciption
which
will appear after your webpage is found in Google or any other
search engine">
<meta http-equiv="Content-Language" content="bg">
<meta http-equiv="Country" content="Bulgaria">
<base href="your-web-page-domain-url.com">
This is the standard meta tags I usually put in the
<head> head of almost every webpage I develop.
My experience from a SEO stand point with this meta tags is quite
satisfying.
As I've started talking about SEO, it's also good to mention that
it's quite a good idea for a webpage Indexing in google to put on
the
google-site-verification meta tag;
I haven't specificly tested if and how the google
<meta
name="google-site-verification" ..> affects a webpage
ranking but I'm almost sure it does helps up for web page
optimization with Google, if some webmaster out there has already
tested that I'll be very glad to hear about the impact of this meta
tag on a webpage SEO friendliness.
In order to generate the
google-site-verification meta tag
you will need to use the
google.com/webmasters/
interface.
I hope my tips will help some webmaster out there to improve his
webpage indexing in Search Engines :)