As I've pointed earlier there is plenty of "secretly" kept and less known by public research on how colors influence us daily. The biggest companies are heavily taking advantage of what is found and known for colors impact on our minds (psyche). Actually there is a whole branch in psychology which deals with impact of colors perception on us.Besides companies, many modern governments are well aware of the many facts on how citizens percept colors and use this in color 'installment' in government offices and government institutions.
There is no universal knowledge on how colors completely affect us as every human on earth is very unique and saying this or that color has this or that impact on indivirual or group is not 100% accurate. However there are general traits nowdays formed especially with globalization and unification of TV ads and big companies corporate image, a unification started on how different nationality people perceive colors.
Nowdays in developed countries there are more and more people who perceive certain colors in similar fashion. Therefore every serious top marketer should carefully study colors and their relation with ancient time people believes and understanding on what each of the 'rainbow' colors symbolize. Most likely because there is no completely unified understanding of colors between various individuals may companies like Google and Microsoft started using all the rainbow colors in their basic company logos and branding for more on this topic please check my previous blog post Color trick Microsoft and Google use to keep their users loyal
Another large industry area, where color programming is very heavy is Computer and Video Games. You certainly still remember large portions of the games like Sega’s Sonic the HendgeHog or Mario Super Bros. or even the old arcade machines with games like Punisher or Cadillacs and Dinosaurs, Street Fighter etc.
All this old arcade games have a big portion of Color programming embedded in and this is one of the main reasons we remember them for a long time and playing them evoked such a strong feelings in youth.
This trend of using colors to make up our minds is being observed for many other physical goods as well as is starting to get more and more heavy adoption by websites branding on the internet.
Actually those with most succesful businesses on the internet have already integrated some kind of color programming scheme. An example for this would be the Internet top domain names seller GoDaddy. The have adopted a green scheme as a primary color combined with some other ones to create in the customer a feeling of ecology, naturality, peace and solitude.
The study of color programming is one major field to be known by anyone truly willing to understand why certain big store chainslike Carrefour, Lidl, Billa, MediaMarkt – in western europe or TechnoMarket, TechnoPolis (MediaMarkt copied tech equipment by shops here in Bulgaria) are decorated inside the way they are. I personally didn't like the concept of color programming since from Spiritual point of view it is a big evil. Trying to manipulate people perception to do something you would like to in general is very evil from spiritual point of view. A mixture of rainbow colors in a natural environment for example flowers in the wood or wild mountain place is one thing, but making it artificial and placing it in certain pre-desired order is totally another. Besides that the colors in the natural environment are natural and therefore the impact on us even if colorful is very much better than if it is done with a certain intention like in the big supermarkets stores, fast just food companies – McDonalds, Burger King etc.
The research on color mind influcence – Color mind programming is a controversial science. Nowdays many big businesses however use this as a granted science, even whole business sects with some mambo-jambo believes universities, children garden and schools in modern countries have employed the use of some type of color programming aiming to influence their pupils, students (organizational members – you call it).
Color mind programming and heavy use on advertisements on the TV, the Internet, Stores and mostly everywhere are however starting to took their tolls. The high increase in mental problems and dumbness in developed and some undeveloped countries as well as the increased number of people who go insane because of too much color programming is reality. The believe that mental programming is one of the ultimate tools to influence somebody and push him to do things you want like consome more of a product or generally consume (buy) more goods creates another severe issue it makes people to constantly over-consume (eat more than the body needs) and this increases the number of over-consumption evoked diseases …
But color programming doesn't stop with just the material (physical) surrounding world it is a concept highly employed in online based marketing. Online business is seen on so many top used websites, social networks like take for instance (facebook). It is so spread that even the software primary vendors like Microsoft, search engines Google Inc. have already heavily employed the color programming as a basis of their products.
There is another reason why most vendors nowdays issue their physical or 'virtual' products so colorful using all the colors of the rainbow. The reason is the fact that as a kids through animation, cartoons, toys and surrounding environment we have been exposed already even from our very youth age to a kind of color programming through kids toys we've been given by our parents). Hence the young years color programming became a basis for a future time color programming. The colorfulness of our kids years are already sub-consciously stored in our minds, so almost naturally there is a feeling of joy to pop-up once we see something childishly colorful.
More helpful Articles
Tags: adoption, ancient time, arcade machines, Auto, basis, cadill, color psychology, company logos, corporate image, developed countries, Draft, globalization, google, government, government institutions, government offices, governments, Image, impact, indivirual, installment, marketer, mediamarkt, Microsoft, mind programming, nationality, number, online, perception, programming, psyche, Psychology, punisher, quot, rainbow colors, reason, relation, science, something, spiritual, store, study, technomarket, technopolis, time, topic, trend, trick, tv ads, unification, universal knowledge, western europe