Posts Tagged ‘africa’

Baby boomers and Generation X, Y, Z – Generational Marketing and 4 Common personality stereotype traits of people born over the last 60 years

Saturday, August 18th, 2018

baby-bommers-and-x-y-z-generations

Those who are employed in the realm of Social or Internet Marketing definitely have to know the existence of at least 4 different conditional stereotypes, these are Baby Boomers and Generation X, Generation Y and Generation Z (Millenials).

According to Socielogist Karl Mannheim (who is among the founding fathers of classical socielogy) – "All members of a generation share a similar collective experience" or in other words people are categorized in generations depending on when they were born.

As stereotypes they're generalization of people born in different periods of time and sharing same or similar traits.
Because of the age and the conditions they grew up and as they share those general spirit of time and age, they tend to be more or less behaving in a similar ways in how they think save / spend money or share some common approach to life choices and attitude towards life and worldview.

But before proceeding to the 4 main cohert provisional stereotypes, its worthy to mention how these four common trait generations came to existence with a little bit of pre-history.

The pre WW I and WW II world situation and the First and Second World War played a pivotal role in forming the social conditions necessery for the development of the baby boomers.

* The depression Era people

Born in period: 1912 – 1921 who came at full maturity around 1930-1939 right in the beginning of WW I (all of whom are already deceased) as of 2018 as a cause of the war uncertainty and the havoc and the war conditions were very conservative, compulsive savers, tried their best to maintain a low debt. They had the mindset (responsibility) to leave some kind of legacy to their children. They were very patriotic, oriented towards work before pleasure, had a great respect for authority and had a strong sense of moral obligation. For all this character traits of this people undoubtfully a key role played the strong belief in God mostly all people had at the time.

The next in line conditional stereotype of people that came to earth are the:

* The World War II Generation
 

Born in year period: 1922 to 1927 who came to a mature age exactly at the terrible years of Second World War.

People of that time were either fighters for or against the Axis Powers or the Central Powers with the common shared goal to fight against the enemy (of course there are multiple of people who were just trying to survive and not taking a side in this meaningless war).

The current amount of people living are estimated to few million of deathbed elders  worldwide.

As above conditional generations types mentioned are of importance for historical reasons and most of the people belonging to those depression pre WWI and WW II era are dead or just a few millions an overall in un less-consuming age (excluding the medicine consumption which is higher compared to youngsters).

I'll further proceed further with the Baby Boomers, GEN X, Y, Zs who are de-facto the still active members participating to society and economy more or less.

baby-boomers-generation-x-y-z-chart-table-by-year-of-birth

So what are these 4 Stereotypes of Generations that and why are so important for the modern marketers or business manager?

 

1. BABY BOOMERS also called for a short (Boomers)
 

we-are-who-are-baby-boomers

These are people who have been defined by a birth year range (period) from early to mid 1940s  until 1960 and 1964.

 In Europe and North America, boomers are widely identified with privilege, as many grew up in a time of widespread government subsidies in post-war housing and education, and increasing affluence.

As a group, baby boomers were considered the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; they could therefore reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products. The increased consumerism for this generation has been regularly criticized as excessive (and that's for a good reason).

One feature of the boomers was that they have tended to think of themselves as a special generation, very different from those that had come before or that has come afterward. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the changes they were bringing about. This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon. The baby boom has been described variously as a "shockwave" and with a methapors such as as "the pig in the python".

 

2. Generation X / GEN X

generation-x-who-are-they-gen-x-explained-picture

Generation X is considered the people born in the following birth year period 1960 forward in time until 1980s. A specific feature in the 60s-80s period was the shifting societal values, perhaps the spring of this generation was also connected to the increasing role and spread of communism in the world.
Sometimes this generation was referred as the "latchkey generation".
The term generation X itself was popularized largely by Douglas Coupland in his novel 1991 novel Generation X Tales for an Accelerated Culture

A very common trait for Generation X was the reduced adult supervision over kids when compared to previous generations a result of increasing divorce rates and the increased role of one parent children upbringing (in most cases that was the mother) which had to be actively involved as a workforce and lacked physically the time to spend enough time with its children and the increased use of childcare options in one parent families.

They were dubbed the "MTV" (Music Television) generation – that was a hit and most popular music TV in the early 1990s.
The kids representing generation X were described as slackers, cynical and disaffected.

The cultural influences dominating the tastes and feelings of the teen masses of that generation was musical genres such as punk music, heavy metal music, grunge and hip-hop and indie films (independent films)  produced outside of the major film studio system.

According to many researches in midtime those generation are described as active, happy and achieving a work-life balance kind of lifestyle.

People belonging to Generation X are described as people with Enterpreneural tendencies.

Just to name a few of the celebrities and successful people who belong to this generation, that's Google's founder Sergey Brinn & Larry Page (born in 1973), Richard Stallman (founder of Free Software movement) as well movie and film producer celebrities such as Georgi Clooney, Lenny Kravitz, Quantin Tarantino, Kevin Smith, David Fincher etc.

According to United Kingdom survey study of 2500+ workers conducted by Workfront, GEN X are found to be among the hardest working employees in today's workforce. They are also ranked high by fellow workers for having a strong work ethics (about 59.5%), being helpful (55.4%) and very skilled (54.5%) of respondents as well marked as the best troubleshooters / problem solvers (41.6%) claimed so.
According to research conducted by Viacom, gen x they have a high desire for flexibility and fulfillment at work.

3. Generation Y (Millenials) – GEN Y
 

who-are-generation-y-millenials-explained

Following Generation X came on earth Genreation Y the birth period dated for this kids were years are stretchy year period that this generation is described are years 1980s – 1990s to yearly 2000s where birth period range of those ppl ends.
This kids are descendants of the GEN X and second wave Baby Boomers.
In the public this generation is referred as "echo boomers".

The Millenials characteristics are different based on the region of birth, they're famous for the increased familiarity with communication, media and digital technologies.

millenials-focus-on-technology-innovation-and-their-technological-preferences

There upbringing was marked by increase in liberal approach to politics.
The Great recession crisis of the 2000s played a major impact on this generation because it has caused historical high levels of un-employment among youngsters and led to a possible long term economic and social damage to this generation.

millennials-are-heavily-influenced-by-their-peers
Gen Y according are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where
and how it is communicated with.

As I am born in 1983 me and my generation belongs to Generation Y and even though Bulgaria before 1991 was a Communist regime country, I should agree that I and many of my friends share a very similar behavior and way of thinking to the GEN Y stereotype described, but as I was born in a times of transition and Bulgaria as a Soviet Union Satellite at the time has been lacking behind in fashion and international culture due to the communist regime, me and my generation seem to be sharing a lot of common stereotype characteristics with Generation X such as the punk-rock, metal, hip-hop culture MTV culture and partly because of the GEN X like overall view on life.

Among most famous representative successful people of the Millenials generation are Mark Zuckerberg (Facebook founder), Prince William (the second in line to the British throne), Kim Jong Un (the leader dictator of North Korea) etc.
 

 

4. Generation Z ( GEN Z) / iGeneration / Generation Sensible (Post Millenials)
 

who-are-generation-y-millenials-explained

Following Millenials generation is GEN Z, demographers and researchers typically set as a starting birth date period of those generation 1990s and mid 2000s. As of time of writting there is still no clear consensus regarding ending birth years.

This is the so called Internet Generation because this generation used the internet and Smart Mobile Phone technology since a very young age, they are very confortable with technology (kinda of wired) and addicted to social media such as Facebook / Twitter / Instagram etc. Because of the level of digital communication, many people of this generation are more introvert oriented and often have problems expressing themselves freely in groups. Also they tend to lack the physical communication and more digitally community oriented, even though this depends much also on the specific personality and in some cases it is exactly the opposite.

 

 * Summary
 

As a Marketer, Human Resources hiring personal specialist, a CEO or some kind of project / business manager it is a good idea to be aware of these 4 common stereotypes. However as this are stereotypes (and a theory) as everything theoritized the data is slighly biased and untrue. The marketer practice shows that whoever conducts a marketing and bases his sales on this theoritizing should consider this to be just one aspect of the marketing campaign those who are trying to sell, stuff ideas or ideology to any of those generation should be careful not to count 100% on the common traits found among the above 4 major groups and consider the individuality of person everyone has and just experiment a little bit to see what works and what doesn't.

Also it should be mentioned these diversification of stereotypes are mostly valid for the US citizens and Westerners but doesn't fully fit to ex-communist countries or countries of the Soviet union, those countries have a slightly different personality traits of person born in any of the year periods defined, same is more or less true for the poor parts of Africa and India, Vietnam, China and mostly all of the coomunist countries ex and current. It should be said that countries who belonged to the Soviet Union many of which are current Russian Federation Republics have a personality traits that are often mixture of the 4 stereotypes and even have a lot of the traits that were typical for the WW I and WW II generations, which makes dealing with this people a very weird experience.

Nomatter the standard error that should always considered when basing a marketing research hypothesis on Generational Marketing (using generational segmentation in marketing best potential customer targets), having a general insight and taking in consideration those stereotypes could seriously help in both marketing as well as HR specific fields like Change Management.

generation-x-y-z-characteristics

If you're a marketer, I recommend you take a quick look also on following very educative article Generational Makarketing and how to target each of the GEN X, Y, Z and Baby Boomers and what works best for each of them.

Nomatter what just like all Theories, the theory of Boomers and the Generation segmantation is not completely true, but it gives a good soil for reasoning as well definitely helps for people involved in sociology and business.

Comments and feedback on the article are mostly welcome as the topic is very broad and there is much more to be said …

Hope the article was interesting to you ….

What was your Generation like?

Bill Gates explaining solution to over-population – depopulation through vacines and medical care system – Is Bill and Melinda Gates foundation really good?

Tuesday, June 26th, 2012

Bill-Gates-vaccine-depopulation-program-or-how-to-solve-the-over-population-with-vaccines

While checking some videos on the net I've came across information that Bill Gates bough 500 000 shares from Monsanto.

Gates is a well know for being Philantrophist, giving large amounts of charities aiming to fight the hunger in Africa through his and his life charity foundation Bill and Melinda Gates. This charity looks like something perfect on a first glimpse as of September 2011 he has donated $33 billions to the foundation which is trying to help Africans to fight hunger diseases, find cure for HIV etc.

The methodology to help the hungry and sick people in africa is done via distribution of food grown and vaccination and helping the "poor" people in Africa get some education. It all sounds like a very good deed and one can say "what a good man of honour" GAtes is.

Well this would have been true only if Gates didn't said it clear in TED's show that vacination is one of the ways which can be used to battle the over population and increased need for food, medical service and energy.

See the short video below:

Bill Gates suggests Depopulation Through Vaccines on a talk on TED show

I don't think it is too likely gates made an error in saying what he said on the presentation, obviously it was a clearly prepared presentation for the show and what he said was exactly what he meant. Now put aside the vacination of africa along with the likeness that a lot of latest drug medicine are probably injected in many unknowing Africans used as a guinea pig and you understand that this $33 Billion are given for eradication of large and testing of medicals on large population uneducated mass in Africa.

Not that I say vacination is necessery bad as one could think. From the few videos, I've seen with Gates rationalizing on various world problems one can come easily to the conclusion that Gates has a strong Utalitarian mindset. If you're not aware of Utilitarianism frightening philosophy see here

 

Transactional Analysis Eric Berne – Games people play

Friday, June 8th, 2012

GamesPeoplePlay-eric-bernes-and-the-psychology-without-God-trying-to-explain-us-through-game-raw-models

Dr. Eric Berne is highly regarded as one of the most notable psychology psychiatry scientists of our age.

He developed a theory called Transactional Analysis. That is heavy in use in American companies nowdays.

Berne is also preached by a lot of universities all around the world.
His theory concludes in a claim that each person has three person states embedded and throughout all his life, he jumps to one of these 3 states.

1. Child
2.  Parent
3. Adult

According to berne during daily lives we encounter other people who also have this three "hidden" persons born inside. So if a Child encounters a Parent or Adult encounters a Child a clash often occurs and this results in a lot of misconceptions angry faces, angry talks and hatred.

Therefore Dr. Berne advices, companies and individuals to learn to know in which state they're everytime they speak with someone and to understand in what kind of state the other person is to talk always in between people peers in one and the same state.

Here are few videos of Bernes himself explaining his Theory ,,,

 

Berne Interview on Transactional Analysis chapter I

Berne's Transactional Analysis – Games People Play II

Bernes Transactional Analysis Games People Play III

Bernes Transactional Analysis // Games People Play IV

Now with all my respect to psychology and psychiatry as important science for a functioning society.
I cannot fully accept Berne's idea and it is surely not working full time for the simple reason it is just another theory.
And theory is never fully proven it is a model of how someone sees the world.

From a Christian point of view his theory is rather destructive as it puts everything in a frame of games. If his ideas are continued on this would mean the life is just a game. This is rather untrue if we take all the poor people in Africa all the beggars and everyone who has hardships in life. Berne's theory builds up on the idea of one social benefits backboned society and not on democracy as we know it. The hungry man is hard to play, the people who can't find food and die from hunger don't play either. Another thing I think is very wrong with his theory is teaching people to act like robots and putting everything in some kind of a mathematical like framework.
He says, everyone should think like:

I'M OKAY — YOU'RE OKAY

However it is fact that some people are not OKAY and they just want to use you. Berne's theory obviously is based on imaginative thinking that everyone on society is on the same level and everyone are conditioned in the same way. Is that true?? Will a person raised up in a Christian family told a philosophy to be good with people the same as a people raised up by a kid raised up by parents who has adherence for occult.
Talking about religion, the worst of the guys philosophy is that it rejects faith in God or anything but base the claim on a pure ahteistic world view ,,,

I've been told some of this crazy persons ideas while I was studying in Arnhem Business School. Right then I've rejected the theory told to me in classes exposing Berne's ideas I still reject it and believe Christians should stay away from Berne's psychiatry.

And finally I don't want to be a racist but just like Nitzsche and Freud he is also jew, a strange coincidence