Posts Tagged ‘study’

Color Psychology – Color Mind Programming or how big companies boost their sales and make up your mind

Thursday, June 21st, 2012

Colors Programming Color mind Programming, how big companies boost their sales and make up your mind

As I've pointed earlier there is plenty of "secretly" kept and less known by public research on how colors influence us daily. The biggest companies are heavily taking advantage of what is found and known for colors impact on our minds (psyche). Actually there is a whole branch in psychology which deals with impact of colors perception on us.Besides companies, many modern governments are well aware of the many facts on how citizens percept colors and use this in color 'installment' in government offices and government institutions.

There is no universal knowledge on how colors completely affect us as every human on earth is very unique and saying this or that color has this or that impact on indivirual or group is not 100% accurate. However there are general traits nowdays formed especially with globalization and unification of TV ads and big companies corporate image, a unification started on how different nationality people perceive colors.

Nowdays in developed countries there are more and more people who perceive certain colors in similar fashion. Therefore every serious top marketer should carefully study colors and their relation with ancient time people believes and understanding on what each of the 'rainbow' colors symbolize. Most likely because there is no completely unified understanding of colors between various individuals may companies like Google and Microsoft started using all the rainbow colors in their basic company logos and branding for more on this topic please check my previous blog post Color trick Microsoft and Google use to keep their users loyal

Another large industry area, where color programming is very heavy is Computer and Video Games. You certainly still remember large portions of the games like Sega’s Sonic the HendgeHog or Mario Super Bros. or even the old arcade machines with games like Punisher or Cadillacs and Dinosaurs, Street Fighter etc.
All this old arcade games have a big portion of Color programming embedded in and this is one of the main reasons we remember them for a long time and playing them evoked such a strong feelings in youth.

This trend of using colors to make up our minds is being observed for many other physical goods as well as is starting to get more and more heavy adoption by websites branding on the internet.
Actually those with most succesful businesses on the internet have already integrated some kind of color programming scheme. An example for this would be the Internet top domain names seller GoDaddy. The have adopted a green scheme as a primary color combined with some other ones to create in the customer a feeling of ecology, naturality, peace and solitude.

The study of color programming is one major field to be known by anyone truly willing to understand why certain big store chainslike Carrefour, Lidl, Billa, MediaMarkt – in western europe or TechnoMarket, TechnoPolis (MediaMarkt copied tech equipment by shops here in Bulgaria) are decorated inside the way they are. I personally didn't like the concept of color programming since from Spiritual point of view it is a big evil. Trying to manipulate people perception to do something you would like to in general is very evil from spiritual point of view. A mixture of rainbow colors in a natural environment for example flowers in the wood or wild mountain place is one thing, but making it artificial and placing it in certain pre-desired order is totally another. Besides that the colors in the natural environment are natural and therefore the impact on us even if colorful is very much better than if it is done with a certain intention like in the big supermarkets stores, fast just food companies – McDonalds, Burger King etc.

The research on color mind influcence – Color mind programming is a controversial science. Nowdays many big businesses however use this as a granted science, even whole business sects with some mambo-jambo believes universities, children garden and schools in modern countries have employed the use of some type of color programming aiming to influence their pupils, students (organizational members – you call it).
Color mind programming and heavy use on advertisements on the TV, the Internet, Stores and mostly everywhere are however starting to took their tolls. The high increase in mental problems and dumbness in developed and some undeveloped countries as well as the increased number of people who go insane because of too much color programming is reality. The believe that mental programming is one of the ultimate tools to influence somebody and push him to do things you want like consome more of a product or generally consume (buy) more goods creates another severe issue it makes people to constantly over-consume (eat more than the body needs) and this increases the number of over-consumption evoked diseases …

But color programming doesn't stop with just the material (physical) surrounding world it is a concept highly employed in online based marketing. Online business is seen on so many top used websites, social networks like take for instance (facebook). It is so spread that even the software primary vendors like Microsoft, search engines Google Inc. have already heavily employed the color programming as a basis of their products.

There is another reason why most vendors nowdays issue their physical or 'virtual' products so colorful using all the colors of the rainbow. The reason is the fact that as a kids through animation, cartoons, toys and surrounding environment we have been exposed already even from our very youth age to a kind of color programming through kids toys we've been given by our parents). Hence the young years color programming became a basis for a future time color programming. The colorfulness of our kids years are already sub-consciously stored in our minds, so almost naturally there is a feeling of joy to pop-up once we see something childishly colorful.
 

My E-Marketing Report Final Godaddy.com Versus Enom.com for Download (Godaddy.com compared to Enom.com)

Monday, April 4th, 2011

Some few months ago, I’ve posted some study materials for e-marketing & commerce course (discipline) that I followed in Arnhem Business School (ABS)
Apart from that I had a final assignment which was supposed to be handed in some few weeks before the begging of the Christmas break.

The Emarketing assignment’s aim was to make a comparison of two websites which are operating in the same or very similar business field

The report’s goal was to present to the E-marketing teacher which in my case was Peter Stemers that the student has been acquainted with the basic theories of Emarketing.
The project was actually rather easy and the main issue to build up a project like this is the start up to complete it you just need to put a start and persist in expanding the document.

As the topic was very interesting to myself I started quite early in preparing my assignment (just a few weeks after it was assigned).

I’ve considered my profound interest into Information and Computer Technology (ICT) and decided to create a report which evaluates two websites which are into the IT sphere.
After a examination over a few possible domain names like for example:
Verizon – verizon.com and AT&T – att.com
1& 1and1.co.uk and Godaddy etc.

I’ve finally set my websites to compare choice on: Godaddy.com and enom.com

The criterias for selection of Godaddy and Enom as a target companies to compare their online business was as follows::

1. Both Godaddy and Enom are into the same business online industry, ( e.g. domain selling, reselling, blog hosting, webhosting, SSL certificates, online presence Search Engine optimization etc.)
Some other selection factor that convinced me to choose exactly Enom.com and Godaddy were that this are the biggest companies in the domain names selling IT sector and even better the Domain Selling industry has a tight relation to the History of how the Internet emerged.

The report became really thoroughful, the Godaddy vs Enom emarketing report has the size of 59 pages. Officially the study criterias has been that normally the usual student emarketing reports contains about 15 to 20 pages, however as the business products and services that this huge internet domain reseller companies has, I was forced to exceed the set teacher limitation of 20 pages and do it in 59 pages.

I’ve handed in my emarketing report and Peter Stemers graded it with 8.5 points from 10 possible (which by the way is quite a high mark for Arnhem Business School)

By the wat the E-marketing course was quite a silly one though for people that are not have an avarage computer knowledge and interest into Internet Commerce it was okay.

To read the table of contents of the Report comparison Enom compared to Godaddy click over here
Here is also my Emarketing Final Report Godaddy.com vs Enom.com (Godaddy.com compared to Enom.com) in both PDF and DOC, I hope this reports will be helpful to some marketing researchers out there to get an estimate on how the two companies are performing in the domain selling and reselling business:

1. Download My Emarketing and E-commerce report Godaddy Versus Enom.com (Godaddy Compared to Enom.com) doc version

2. Download E-marketing report Godaddy.Com VS Enom.Com (Godaddy.com Compared to Enom.com) in PDF

Compiling this Emarketing report costed me a lot of effort and time, the overall completion of the report has took me about a two weeks time, whether each day I worked a couple of hours on it.
I express also my big thanks to Alex Petrov (a friend of mine) for helping me read and review the report and fix some minor errors in sentence structures and my language of expression.

The Godaddy VS Enom Emarketing report outlines, numerous pitfalls that both Enom Company and Go Daddy has done in terms of SEO, Emarketing, user friendliness and usability

I believe this report could be really helpful for the these two competitive companies and could help them improve both their user image, their accessibility and Search Engine indexing.
On the other hand the report could be a good example for (HAN – Arnhem Business School E-Marketing) students on how to write a good looking Emarketing report to give themselves a pass.

An interesting fact is that before I decide to publish the report online and make it available to everyone I tried a known selling marketing report, I tried to offer to both Godaddy.Com and Enom.Com to sell them this report by sending the offer to their marketing and sales guys.
Enom.com has returned me an email, that they will look forward to my request, whether with Godaddy I have received an email by Go Daddy founder and CEO Bob Parons and the COO Warren Adelman

I will present you here the reply just to show you how impodent this mans are! My offer to sell them this great report for the symbolic sum of 200 EUR which will help their companies grow was considered I quote: “Unsolicated Report”.
Below I present you my offer email plus the impudent reply email by GoDaddy’s CEO and CEO:


SNAP – My Email to Godaddy
Hi Bob,

My name is Georgi Georgiev and I’m currently completing my bachelor in
Business Administration in HAN University of Applied Sciences (The
Netherlands).

Currently I’m developing an E-marketing report which is comparing the 2
largest internet domian registrars
godaddy.com and enom.com.

The report is a in depth SEO and E-marketing analysis of current
positioning in major search engines of Godaddy.com and Enom.com as well
as an overall analysis of user user friendliness, screen resolution
readiness of the two websites.
In the report I also analyse the behaviour of the enom.com and
godaddy.com as tested with different major Internet web browsers,
general user experience. External statistical websites etc. etc.

This research document does also concludes what are the strengths &
weaknesses of both your company and enom.com. The aim of the report is
to show, what Godaddy advantages and pitfalls if compared to Enom.com.

It also includes a number of suggestion for improvements which will be
beneficial for your company to drive more internet traffic to you as
well as increase your number of customers.

The report is 60 pages long document and includes many things that might
be beneficial for your business.

If you’re interested into the report and you’d like to buy it for me for
a very cheap price of 200 EUR, please contact me on my mail
hipo@pc-freak.net or systemexec@gmail.com.

Best Regards,
Georgi


Georgi Georgiev

——
END of SNAP

SNAP – Godaddy’s Bob Parson and Warren Adelman Reply Email:

Office of the President Response
Dear Georgi Georgiev,

Thank you for contacting the Office of the President. Our CEO, Bob Parsons, and President and COO, Warren Adelman, have asked me to respond on their behalf.

We value your time and appreciate the information you have provided regarding this request. Please understand that we are not seeking to acquire any unsolicited reports of this nature at this time.

Thank you for your understanding.

Sincerely,

Jordan McAlister

Hope this post is helpful to some students stucked with writting their E-marketing report
I also hope it shows how proficient, I’m in building reports and might be a good exapmle on how qualitative my work is and enhearten somebody to hire me as an E-marketing consultant 😉

Thanks to God I’m in Arnhem the Netherlands! :)

Tuesday, August 26th, 2008

I had 3 days trip with bus with my girl classmate (Ina). We traveled using the union-ivkoni bus lines. As a wholebeing on the road with bus for 3 days in order to reach some destination is pretty killing. We started the historicaltravel from Kavarna to Sofia and then at 2 o’clock we catched the bus Sofia -> Utrecht. There was big delays in the Serbianand the Hungarian borders. On all the other boarders we and our luggage weren’t checked. We had a bunch of stops on a oil stations.And I have to note everything in the oil stations in europe is pretty expensive. For example one sanwdich costs somwehere aroundalmost 4EU!. I and Ina came at Utrecht at around 6 o’clock and went to the Utrecht’s train station where we took two tickets to Arnhem.At 7 we were at Arnhem and went to the bus station. Originally we expected that there are gonna be welcoming students there and HAN university buses traveling from there to Vivare and the other accommodation places, unfortunately this was not the case. We were absolutely alone at an unknown country again I prayed to God in Jesus name to help me find a way to fix this mess. I went to search for Mobile SIM card, at the end after 20 minutes of walk I asked a police officer near the train station and he told me about a bookstore where I can find mobile SIM cards. I took two of them one for Ina and one for me. I took the T-Mobile mobile. I heard that the prices of conversations between the Bulgarian GSM operator Globul and T-Mobile are cheaper so I decided to give it a try. We called Koko (A College Colleague, who is gonna study HRQM just like me and is going to continue as a 3rd year student in Arnhem Business School, he came instantly in 20 minutes or so with another Bulgarian guy who already studied a year in Arnhem (Drago). Drago didn’t helped much with the traveling bags. But Kaloyan helped a lot. Today I feel the grace of God so real. I pray that he keep me and guide me in the same way in the future too. Another thing to note is that the living room that Vivare selected for me or should I say God make it be for me is just perfect. It has a toilet (!big plus!, a terrace, аsink, a nice bed, A Buro, a lamp and a chair. The room number is with ID K. 111. I think 111 stays for the Holy Trinity (The Father, The Son and The Holy Spirit) to Whom is and be the Glory the worship and power now and Forever and Ever, Amen!) I forgot to mention that I blocked my mobile telephone while trying to make the T-mobile SIM card work with my Motorola C115, luckily God has thought for this too. It seems Koko has one Mobile apartus he didn’t need right now so he gave it on a good will to me. Again what I can say Our Lord is an awesome God. Now I’m pretty tired and I’m going to bed. I have to mention Arnhem is excitingly charmful city and I really like it, also I’m impressed by the Dutch guys with which I had any work until now.Well for final I can only say: ” I screamed to the Lord and he heard my prayer and delivered me from evil”! Glory to you Lord of Hosts! Amen !END—–

Friday Night

Sunday, January 20th, 2008

At Friday I, Zuio and Kiro (Kumcho Vylcho :). Went in the central park with a bottle of wine and 2l of beer. After the alcoholwas depleted Zuio suggested to buy 2 more bottles of wine. And we got very drunk it’s a miracle we are now fine.Yeterday I had a terrible headache. Yesterday I was on a birthday of Andon (Blackstar^) :). Tomorrow I haveexam in HRQM. I haven’t seriously studied yet. So I had to sit on my back and study.END—–

Sick again – Hoping God to solve it all – and no desire to study

Thursday, September 27th, 2007

Yesterday I was out for a coffee with Tony an old frined from the Old metal days, after that I went outwith Lily I drinked 200 gr of Vodka and a Beer. I was pretty desparate actually and I got very drunk I got home 04:10 and got to bed at 4:30. What can I say life is hard. Today Mitko called at dinner time and we drinked a coffee on the fountain. The night we went out in the Central park and drinked a beer per man. I’m starting to think about the meaningless of my life again, since my life seems without a real purpose and seems not going nowhere ( we humans are so weak ). Yesterday I have almost taken the decision to suicide. It almost a miracle after I send lily to her home and was going back home with the idea of my mind to suicide. Lily called and said she can’t unlock the door and everyone inside is sleeping and she didn’t want to disturb them. So we spend more than an hour outside. Today I feel terrible physically again. I really can’t take it anymore I need Jesus to bless me with a healing (Save me Holy Lord, Lord Jesus son of the Blessed God have mercy over me the sinner heal me Lord and Deliver me from all sickness and affliction and pain Heal my Soul, Body and Spirit, make me whole to be able to serve you again :[ Amen) My computer went down twice today I have a problem with the cooling. The cooler should be cleaned but I guess this will happen after our Room’s repair is completed. By the way Both Pc-Freak and Jericho are on the terrace. Because repair works are being done into the room. Day after day I ask my self the question when I will be healed again. I do smoke a lot of cigarettes for which I’m ashamed of myself (But it’s an act of desperation). By the way I don’t have any desire to study anymore I’d like to do things with FreeBSD and learn stuff. If God is merciful to me and heals me probably I’ll continue to live otherwise I guess I’ll end badly. Very often come to the point Nobody out there cares, them I feel the presence of God’s spirit I remember the Bible’s instruction towards doubtful mind and try return back to the Faith of the Eternal, It’s like a sort of schizofrenia (I believe, I don’t believe). I’m sure both cannot be true. Very often I think I deserve more but since God’s rightous probably that’s what I deserve. I tried do good for so many people and to care for as much people I’m very discouraged because as a reward I see it like receiving this infirmity and sickness … Something have to change or I’ll be gone …END—–

Drunk

Monday, February 26th, 2007

I drinked 100 gr. of Rom and a beer after that and I got drunk. I have some problems with one of the servers in DBG. I hope the machine’s hard drive didn’t die. If the hdd is dead it would be very very bad for me. Tomorrow I have test in Management. As usual I haven’t study :]] I’m listening to Pantera and I want to drink more .. which is not good at all. END—–

The Economics Exam. Or the day of a standard man :]

Tuesday, January 30th, 2007

Today. I had exam on marketing. The exam started 50 minutes later because the teachers had some sort of meating.I was able to get most of the test answers from one collegue but I’m not sure are her answers correct.I hope if God give me a help I would pass. After that me and some others from my group tried to get the anwers or the exam for our next exam which is tomorrow and is in the Accounting discipline.Unluckily we were not able to find anything. As usual I don’t know anything and I hope on a miracle and God’smercy to take the exam. I invited Habib to come home to explain me some of the matters. But my mind was toooverheaded with information so I was not in a mood for studying. After that we went out with Habib, Mitko,Toto and Sami. All started well until the Zuio’s father come to our table ( we were drinking beer on the fountain).He come and started kissing all of the guys around he started talking total bullshits to Habib and otherpersons in the coffee terrible picture The Classical “Bai Ganio” in action. After that we walked for some timewith Habib on the way to his home. And drinked a coffee on the “Zhurnalist” Coffee. Now I’m home again.After some problems luckily, I was able to start skype’s microphone to work under my FreeBSD.I have to sit on my back and study for few ours. Thanks God I didn’t have any problems with my Servers.Glory is for the Lord of Hosts.END—–

Knowing Not! :]

Monday, January 22nd, 2007

Today I have Marketing exam. Ofcourse as usual when I have exams I haven’t studied enough, and again I’m in the situation realizing I don’t know anything. I depend 100% on God’s grace to take that exam. Why I’m so dumb never study when

I have what I have. I can’t change my self I can’t study something I’m not interested into. Marketing is a subject which is simple but for Jerks IMHO :]. The logic of marketing is too abstract.

And yes what’s happening with me the last days. Well I’m feeling good now Praise the Lord. I’ve no idea what I should do with my life. I have 2 re-exams for now or maybe 3 ( I don’t know the results from the Research & Statistics Exam ).

The last few days I ran FreeDOS and Windows 2000 Pro SP4 under FreeBSD 6.2 with qemu. FreeDOS’s performance is very nice despite the fact it is emulated. The Windows is running a little laggish although I ran it with kqemu ( Experimental Module for qemu which enhances the typical qemu speed ). Yesterday we drink a dark beer with Nomen into the “Happy Person” Pub. My passion for computers is starting to come back again.