Posts Tagged ‘marketing’

Quitting my job as IT Manager and moving to Further Horizons in Hewlett Packard

Friday, September 13th, 2013

International University College Logo IUC

I haven't blogged for a while for a plenty of reasons, I'm going through a change period in my life and as any change it is not easy.
This post will be not informative and will not teach any of my dear readers, anything on Computers its pretty personal but still for my friends it might cause interest.
Here is my personal life story over the last few months …

For a while I worked in a International University College situated in my hometown Dobrich. I was hired on position of IT Manager, and actually was doing a bit of E-Marketing to try to boost traffic to College's website – www.vumk.eu and mostly helping the old school hacker ad college system administrator over the last 10 yrs – Ertan to fix a bunch of Linux Mail / SQL and Webservers and some Windows machines. In college I learned from Ertan how to install and backups of restaurants software called BARBEQUE as well as how to fix problems with billing terminals situated in College Restaurant (3rd floor of building). Other of my work time I had to  fix infested Windows computers with viruses re-install Windowses and fix various printing and network problems of College's teachers, accountants, cash desk, marketing and rest of college  employees.

Talking about Ertan I should express my sincere tremendous Thanks (Thanks Ertan) to it for recommending me for this job position. Right before I started work in the college I was jobless for a while starting to get desperate that its impossible find work. Current IUC sysadmin – Mr. Ertan Geldiev is a remarkable man and one of the people that made great impression in my mind. Something I found interesting I can learn from Ertan was to get from his cheerful "admin" attitude. As a true hacker Ertan had this hacker attitude of playfulness I myself has for a while lost over the years. So seeing someone like this near my life make me a good favor and had a positive influence on myself.

I have learned a lot from Ertan during the 3 months and 3 days in International University College. Just for a bit of historic information earlier IUC was known as International College – Albena, also among Dobrich citizens known as The Dutch College – as earlier IUC had good relations with Dutch Universities and was issuing double degrees both Bulgarian and Dutch. Nowadays I'm not sure if still Double-degrees partnership between IUC and Dutch Universities exist, what I know for sure is college is issuing European Double Degrees in partnership with Cardiff Metropolitan University. I myself have earlier studied in the college and already know the place well thus will use this post to say a few words on my impressions on it …

International University College - one of top prestigious colleges in Eastern Europe

The college is a great place to be as you have chance to meet plenty of people both lecturers (professors), participate in the various events organized by College's as well as get involved in the many European Projects which are being handled by a European Projects department special department situated on the back of the College Building. Other positive about College is it is small and located on a peaceful town of Dobrich. This gives the bright people a lot of space for personal development, anyways on the other hand it can make you also a bad as Dobrich as a small city is a bit boring. The studies in College are good for students who want personal freedom as there is not too strict requirements for professors on how to teach.

Though college had help me grow, especially in my knowledge in Windows 7 and 8 (Ertan had a really good Windows background), I couldn't have the chance to develop myself too further in the long term. So my job offer to work in HP as Web and Middleware Implementation Engineer opened much broader opportunities for my long term IT career. Other reason I quit the College IT job was simply because I needed more money I had the vision to make a family with a girl from Belarus – Svetlana and in order to take care for her I need to earn good money. My official salary in the college was the funny for the position – 640 lv (though after a few months I was promised to have a raise and earn 400 EUR :)) . Such low sallary was for the reason I had the idea to continue studying in College and complete my Bachelor Business degree and we had agreed with the College CEO Mr. Todor Radev to extract part of my salary monthly and with that to pay my 1 semester tuition fee (2200 EUR) – necessary for my graduation assignment. Though completing the Bachelor is important phase to close in my life for a long time, I found for the moment more valuable to work for HP and earn normal living salary with which to possibly finance myself and create family with woman of my life (hopefully) in the short term.

In this post I want express my sincere thanks to all people in International College (Elena Urchenko, Krasimir – for helping me in my job duties), Pavel and Silvia for being a colleague for a while I worked partly in the Marketing Department.

Talking about Marketing Department what I did there is some Twitter Marketing (building some twitter followers) and wrote a tiny document with recommendation on how to optimize College website – vumk.eu (future version) – for better SEO ranking. This included complete analysis from user outlook to Indexing bots and site current code. 

Mr Docent Phd Todor Radev

I have to do a big underline on how great person the College President and UNI Rector – Docent Todor Radev is. I have already bitter experience studying for a while in a government universities when younger and I know from experience usually Rectors and Universities management of state universities is pure "Hell". Thanks to Mr. Todor Radev for he did me a big favor letting me quit  job just a week later (instead of 1 month as it is officially set by Bulgarian Dismissal Law and explicitly stated in my Work Contract. Also as a person my experience from Docent Radev is wonderful too. He is extremely intelligent, brilliant gentleman and  most importantly open minded and always open for innovation.
 

As a close up I would like to say Big Thanks to everyone which I worked with or met in International University College! Thanks guys for all your support and help, thanks for being work mates and friends for the time.

Constipation God’s punishment for our gluttony – My thoughts on Spiritual Reason for Constipation

Thursday, November 29th, 2012

Constipation God punishment for our gluttony, God's judgement on man
Some people might argue me but recently and over the last years, I had thoughts over the  so common nowadays problem of constipation. I think constipation  is God judgement on our increasingly gluttony self-love instead love for others, ungodliness  and our multiple sins.

I'm deriving this conclusion from my personal experience with constipation, every-time I over ate forced by my gluttony (partially forced by the over filling from everywhere with marketing to eat),  I get constipated. Constipation is one of the worst experience one can get and probably there is no person on earth who didn't experienced this in a stage of his earthly life. Probably half of the world is suffering from this terrible problem at least few times a year, where the frequency of constipation around people tends to be increasing with every consequential year.
Most of people from western world countries are in a number of times suffering more compared to less developed countries.

Main reason for increased constipation percentage in the western world (in my view) is the bad quality of half-artificually produced vegetables and fruits. Many of which grows as you should know grows in laboratories like places in order to do a cost saving for the companies. Due to the marketing hype and fuzz that took over westerners, many as a trick use the "green product" labeling just to make you convince their product, where in reality the product is far from green.

I think, God allowed the poisons which we hold in our hearts to materialize in our food as a punishment for our lack of repentance.

The hyper consumption that is ruling over western europe model is trying to spread itself in the less developed countries as well, while maybe a  billion of peoples all around the world are on the edge to die from hunger. In the west all businesses are trying to restructure themselves to more green friendly / (more green), whether parallel with that the same 'environment concerned businesses' are stimulating people to over consume through their marketing departments. Tell me isn't that one huge hypocrisy? How comes on one place a company talks about any efficiency if its fruits are inefficiency (over consumption)?

In the past days people consumed much less than today and less varied foods, still most of them were more heatlthy and many of them lived to an older age compared to know (this is a fact that one can learn not from the fake company statistics on the internet  trying to all the time show that the age barrier is increasing, this can be learned from our grandmothers and grandfathers and a bit of staring into history).

"Seed Companies" like Monsanto are already dominating the markets and killing the little farmers, so every next day, less and less of original God blessed plant seeds is left on earth. And even those who still are trying to be individual middle and little farmers are forced to buy already a genetically or hybrid modified seeds so a lot of the grown vegetables or fruits  is not grown through God blessed and given original food fondamential but some kind of 'human laboratory altered' plants. Most people and companies doesn't care if the seed is blessed or not by God or what kind of seed or food it is due to the fact they have long ago rejected God and do operate all their life with no God in their mind, but with the only goal for more and more pleasure and self-fulfillment of interests. It is sad really our bodies are constipated but it all starts from our soul constipation, we don't develop our souls in God's knowledge of good but advance instead in the "constipation" of  evil.

But constipation is not so bad in reality and it can be seen as a blessing from God as all pain makes us re-think over life and our deeds. Thus I believe though many might argue me, Constipation is just another of God's innumerous mercies over man to turn us to repentance and prayer.

But I think still there hope as long as each of us tries to be good or develop for good and pray to God, I believe all can be changed our soul and body constipation can be removed through God's power and mercy – only we have to strive for it ….

 

How to quickly check unread Gmail emails on GNU / Linux – one liner script

Monday, April 2nd, 2012

I've hit an interesting article explaining how to check unread gmail email messages in Linux terminal. The original article is here

Being able to read your latest gmail emails in terminal/console is great thing, especially for console geeks like me.
Here is the one liner script:

curl -u GMAIL-USERNAME@gmail.com:SECRET-PASSWORD \
--silent "https://mail.google.com/mail/feed/atom" | tr -d '\n' \
| awk -F '' '{for (i=2; i<=NF; i++) {print $i}}' \
| sed -n "s/

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As you see this one liner uses curl to fetch the information from mail.google.com's atom feed and then uses awk and sed to parse the returned content and make it suitable for display.

If you want to use the script every now and then on a Linux server or your Linux desktop you can download the above code in a script file -quick_gmail_new_mail_check.sh here

Here is a screenshot of script's returned output:

Quick Gmail New Mail Check bash script screenshot

A good use of a modified version of the script is in conjunction with a 15 minutes cron job to launch for new gmail mails and launch your favourite desktop mail client.
This method is useful if you don't want a constant hanging Thunderbird or Evolution, pop3 / imap client on your system to just take up memory or dangle down the window list.
I've done a little modification to the script to simply, launch a predefined email reader program, if gmail atom feed returns new unread mails are available, check or download my check_gmail_unread_mail.sh here
Bear in mind, on occasions of errors with incorrect username or password, the script will not return any errors. The script is missing a properer error handling.Therefore, before you use the script make sure:

gmail_username='YOUR-USERNAME';
gmail_password='YOUR-PASSWORD';

are 100% correct.

To launch the script on 15 minutes cronjob, put it somewhere and place a cron in (non-root) user:

# crontab -u root -e
...
*/15 * * * * /path/to/check_gmail_unread_mail.sh

Once you read your new emails in lets say Thunderbird, close it and on the next delivered unread gmail mails, your mail client will pop up by itself again. Once the mail client is closed the script execution will be terminated.
Consised that if you get too frequently gmail emails, using the script might be annoying as every 15 minutes your mail client will be re-opened.

If you use any of the shell scripts, make sure there are well secured (make it owned only by you). The gmail username and pass are in plain text, so someone can steal your password, very easily. For a one user Linux desktops systems as my case, security is not such a big concern, putting my user only readable script permissions (e.g. chmod 0700)is enough.

What is the facebook recommended profile picture (logo) size for better SEO Marketing / Few basic Facebook marketing tips

Wednesday, February 29th, 2012

Facebook marketing Likes good recommended logo sizes, Facebook profile logo

I hate facebook, from the deepness of my guts! However, unfortunately in one of the companies I'm employed, occasionally I have to use it as an advertisement media to improve the Search Engine visibility for their websites (gather them some more likes). As a not big lover of facebook, I'm also not a facebook-pro, anyways with this circumstances, I'm starting to learn basic tips on, making a facebook page / profile more user friendly and hence more attracting to facebook users.

From what, i"ve read there are plenty of factors that can affect on how attractive a facebook page / company profile , anyways some of the factors are more important to tamper than others. Such two factors of top importance are:
 

Let me evaluate a bit on each of the three aforementioned fb marketing weight factors.

1. Using Page likes for popularization.

– Lets say that you would like to make marketing to a company websites which is involved in Financial or Investment market.
Enter with the company created page or profile and facebook and think for and search for as many keywords related to the company business as possible.
Check each of the results if the Page / Group is liked by hundred thousands of other people, then just give it a like too.
By doing so for a couple of seconds all this (hundred thousands or millions) of people who has also liked it will see for a second (or less), what hangs on your Facebook profile 😉
The chance someone gets interested into what is your profile saying here is high especially if this pops up to a some 100 000+ of logged people who previously liked a fb page 🙂

2. Joining groups as a way to drive more visitors to a facebook profile

Joining big groups consisting ot thousands or millions's logic is the same like with the page likes. The only difference is some groups are kept private the so called (Closed Group).
Finding a number of similar (Open Groups) to your company activities and joining them will possibly display your company facebook profile to as many profiles as the group has.
Most of the groups are not too active therefore joing groups as a way to drive attention of facebook users to a desired profile is not so efficient as with Page Likes Adjusting a profile picture logo dimensions to a wide skyscraper.

It might seem strange but actually the size of profile picture set to pages or profiles in facebook matters, different profiles dimensions could have impact on Page Likes 🙂
The reason for the fb picture profile having influence on the marketing is very simple. If you have a wider picture you can graphically include more data visible for the user that is always stuck to the page and hence seen by the user.

I've realized this after, I've red few articles online on the same topic along with that I've noticed many big brand pages on Facebook like for instance BMW (Cars) with over 8 000 000 of likes, Adidas and Nike – with over 6 000 000 likes, have set up this wide skyscraper dimensions logos.

Here is a crop taken displaying the wide skyscraper profile picture set by BMW cars.The profile picture used by BWM (cars) has an image dimensions of: 180×500 heigh x widthAdidas's profile logo has a size of 180×489.

Nike uses a bit of unstandard 390×720 (but while uploaded facebook website automatically crops the image to a size which is fittable for a wide skyscraper) with dimensions like (200×400)Another franchising company with big likes base, I've seen is McDonald's with 19 900 000+ likes! again with a banner logo consisting of wide scraper with picture dimenions (180×439 – height / width )There are some comparatively big user base facebook pages, like Ubuntu's non-profit organization with 555 000+ thousands of likes, and their logo has dimensions of 180×181 pixels.

Not all of the highly liked (visited) facebook pages however use a wide skyscraper as a profile logo and still has enormous number of likes.
One contra-example showing that there is no clear relation between facebook profile picture dimensions and page popularity (number of likes) is Metallica (Musician/Band) fan page – (http://www.facebook.com/Metallica), which as of the time of writting this article has the UNIQUE HIGH NUMBER of 23,725,897 LIKES! 🙂

As far as, I've further red on many blogs, there are two general facebook standard banner profile picture recommendations:

 

1. One is facebook square like profile picture

– (this is the classics), if you just place a picture that is not too wide automatically facebook upload scripts will tailer the picture to have dimensions like: 180×180 pixels

The other recommended facebook pictures size is the wide wide-scraper and it should possess an image dimensions size similar to:
width x height -180×500 pixels

This is pretty much the few basics I  so far, know of can help to easily gather a custom fb company Page Likes.
As facebook is really HUGE nowdays  fb marketing has advanced tremendously.

I'll be glad to hear some cool tips & tricks you know? which can help a facebook page / profile popularity rise up.
Looking forward to hear for your good or bad facebook experiences 🙂

  • Likes of pages, which are liked by thousands of hundreds or millions of people
  • Belongings to groups / Membering to big groups (consisting of thousands)
    which hold similar interest or business activity
  • Profile picture logo dimensions

What is the real development costs of Debian GNU / Linux – How much costs the development of a Free Software projects

Friday, February 17th, 2012

Free Software (FS) is free as in freedom as well as free as in price. Free and Open Source Software (FOSS) is developed by geek hobbyist which voluntarily put their time and effort in writting, testing and sharing with anyone for free million of lines of programming code. This doesn't mean however the price of free software costs is 0 (zero). Though the "end product" –  Free Software developed is FREE, "real" software costs as with any other product costs huge money.

I've recently read on Jeb's blog an estimation on how much is the cost of one of the major Free Software project efforts – Debian GNU / Linux
According to James E. Brombergerthe whole Debian project was estimated to be at the shocking price of $19 billion – $19 000, 000, 000 !!!

Here is how JEB got the $19 billions, a quote taken from his blog:

"By using David A Wheeler’s sloccount tool and average wage of a developer of US$72,533 (using median estimates from Salary.com and PayScale.com for 2011) I summed the individual results to find a total of 419,776,604 source lines of code for the ‘pristine’ upstream sources, in 31 programming languages — including 429 lines of Cobol and 1933 lines of Modula3!

In my analysis the projected cost of producing Debian Wheezy in February 2012 is US$19,070,177,727 (AU$17.7B, EUR€14.4B, GBP£12.11B), making each package’s upstream source code worth an average of US$1,112,547.56 (AU$837K) to produce. Impressively, this is all free (of cost).

James has done incredible job with this great research and he deserves applause.
However I believe the numbers proposed by his research are slightly different if we speak about realistic cost of Debian GNU / Linux.
The real costs of the working software ready to install on a user PC are way higher, as according to Jeb's research only the software cost based on code line count is considered.

Hence James software estimation calculates only the programming costs and miss many, many factors that constitute the software end cost.
Some of the many, many REAL COST / expenses for developing a huge Free Software project like Debian GNU / Linux to be considered are:
 

a) bandwidth costs for hosting free software (on the server side)b) bandwidth cost for developers or FS users downloading the software

a) Time spend to spread the word of the great added value of Debian and bundled software (Mouth by Mouth Marketing)

b) Time spend to advertise Debian and its free software components on blogs, social networks (identi.ca, facebook, twitter) etc.(Voluntary online Marketing, SEO etc.)

c) Time spend on generating ideas on future program versions and reporting them to Debian FS community

d) Time on evaluation and feedback on software

e) Time spend on managing free software repository (download) servers voluntarily (by system administrators)

f) Time spend by users on Bug Tracking & Bug Reporting

g) Time spend on research and self-actualization by software developer)

h) Time spend on software Quality Assurance

This are most of the multiple factors which should probably influence the cost of any non-free (proprietary software) project. No matter this costs apply for non-free software, it perfectly applies for free software as well.With all said if if we assume the non-programming costs are equal to the programming costs of $ 19 000 000 000 (suggested by Jeb). This means the real cost of Debian will presumably be at least $32 000 000 000. Putting $ 19 billion for all this long list of "additional" costs (besides pure source) factors is probably still very under-scored number.
 

  • the developers use of their own computers (hardware depreciation)
  • electricity bill of the volunteer (developer) working on the program or project
  • electricity bills for servers where free software is stored and available for download
  • volunteer developer IT skills and tech knowledge (KNOW HOW)
  • Internet, network, dial up bandwidth cost
  • personal time put in FS development (programming, design, creativity etc.)! here the sub costs are long:
  • Costs for Project Management Leaders / Project Coordination
  • The complexity of each of the projects constituting Debian

Very interesting figure from Jeb's research is the Programming Languages break down by source code figure.
Jamesresearch reveals on the 4 major programming languages used in the 17000+ software projects (part of Debian GNU / Linux):

 

  • ANSI C with 168,536,758 – (40% of all projects source code)
  • C++ at 83,187,329 – (20% of all projects source)
  • Java 34,698,990 – (lines of code 8% of sources)
  • Lisp – (7% of all projects source code)

  His research also provides a general idea on how much the source code of some of the major FOSS projects costs. Here is a copy of his figures
 

Individual Projects

Other highlights by project included:

ProjectVersionThousands
of SLOC
Projected cost
at US$72,533/developer/year
Samba3.6.12,000US$101 (AU$93M)
Apache2.2.9693US$33.5M (AU$31M)
MySQL5.5.171,200US$64.2M (AU$59.7M)
Perl5.14.2669US$32.3M (AU$30M)
PHP5.3.9693US$33.5M (AU$31.1M)
Bind9.7.3319US$14.8M (AU$13.8M)
Moodle1.9.9396US$18.6M (AU$17.3M)
Dasher4.11109US$4.8M (AU$4.4M)
DVSwitch0.8.3.66US$250K (AU$232K)

 

As you can imagine all the source evaluation results, are highly biased and are open for discussion, since evaluating a free software project/s is a hard not to say impossible task. The "open" model of development makes a project very hard to track, open source model implies too many unexpected variables missing from the equation for clear calculation on costs. What is sure however if turned in money it is very expensive to produce.  At present moment Debian Project is sponsored only through donations. The usual yearly budget 5 years ago for Debian  was only $80 000 dollars a year!! You can check Debian Project annual reports throughout the years here , for year 2012 Debian Project budget is as low as $ 222, 677 (US Dollars)! The output price of the software the project provides is enormous high if compared to the low project expenses!

For us the free software users, price is not a concern, Debian is absolutely free both  as in freedom and free as in beer 😉
 

The Driving Polygon – My adventures of learning to drive a car

Wednesday, June 25th, 2008

Today the day was pretty normal for which of course I have to thank to Our Awesome God :)I didn’t have much work, I stand up somewhere around 11 o’clock. I did my usual morning exercises.By the way since I started practising everyday exercise I feel physically better. After that I prayed a bit.Afterwards I red the road regulations and laws book (as I mentioned in my previous bloggings I have starteda driving license courses). Somewhere around 12:30 Gery did called and asked me if I’m willing to go outfor a coffee. I accepted and we saw each other infront of the fountain. Because all the tables outside wasoccupied we and in the coffee itself was too hot we decided to move to the Kukla coffee. We coffeed a bittalked about stuff shared how our lifes are going etc. etc. After that I had to go to the college becauseI need a copy of my school completion diploma because my driver lessons teacher requires as well as therest of the documents my ID card, a picture etcetera, etcetera. In the college I met Todor Dyankov who wasteaching me at Statistics and in Marketing II at the college and Ertan also Nina the librarian, I have tosay all of them are pretty cool :). Ertan showed me what he has made using Adobe’s flex product andexplained how convinient it’s usage is for creation of books and various other web based sort of manuals.Later at home I red more some chapters of the road regulations book. After which in 18:45 I went to the stomatology(this is the usual place where driving teachers park their cars and where we met with my instructor), he askedif it’s possible to change the driving lesson to be in Tuesday for 18:30 to be honest I haven’t had much choice since theteacher had some urgent job to do. Right after that I went to my mother and father grocery shop because previously wehad a stipulation that I my father and a close family friend (Georgi a namesake) would go somewhere out of the city becausethe 32 hours for which it suppoed that I had to be ready for the exam were far from enough for me to become a proficient driver.Eventually we went with my father’s car (Opel Astra) to a place which was before used as a Driving Polygon and is a perfectplace for a novice driver like me. The most hard thing for me in governing the car was starting the car from first speed usingthe clutch pedal simultaneously with the “gas” pedal. With some practice there I can say I got better at starting the car on 1st speedalthough still it’s pretty hard for me to move the car on 1st speed from stopped position when the car is on a small hill.After that we went out of the polygon and I drive on the road of Bogdanovo village. Right after we went back to the city.I went to see Bino because I have promised him to go out for a walk together. We had a nice walk in the city park, I came backhome I went to see my grandma just like I often do lately I stood there for 20 minutes and went home, ate and here I’m now blogging :)END—–

The day Today

Friday, March 28th, 2008

I stand up in the morning at somewhere around 09:30. I made my physical excersises everyday. What I have to say that I’m trying to fast. You know it’s the orthodox fasting period. Orthodox Eastern has to be on 27 may if I’m not mistaken. In the morning we had Marketing II classes with a teacher called Stanislav. Nobody has a homework and only three of us entered the classes so the teacher was furious. After that we had lectures with Ruelof on the topic of Marketing Research. I had not much job from work. Our project manager said that they are going to give me a phone so they can reach me cheaper and easier. We have to had some English classes just after the Marketing Planning lectures but the teacher Valio said we won’t have it because he has some job to do. After the school I worked on the servers. Servers and stuff works just fine thanks to God. Unfortunately my health issues continue on and on. I’m starting to loose temper I try to pray for a little every night before I go to bed and every evening. I still hope God would hear me and heal me. Ahm what else in the evening I went to the 2nd hand furniture shop of my cousin Zlatina and her husband Ivailo I spend a little less than an hour there. After that I went to Yasho a colleague 1st year (A metal head and brother of one of my class mates) and we watched Dr. Strangelove together Or How I learned to stop worrying and drop the bomb. I really enjoy this Kubrick film :). That’s most of the day. I figure out that one of the qmail chkuser’s patch wasn’t working properly on one of the servers and I did some tweaks to make it work. Also I’m reading a little book on MySQL although I almost doesn’t have time to read it. Well that’s it Let’s call it a day.END—–

Marketing Planning

Saturday, March 8th, 2008

Yesterday and today we had Marketing Planning. from 08:15 until 16:00. The lecturer was a cool guy (a famous one) dr. Veselin Blagoev. If all of the lecturers teached us in that way all of us would become a good managers/businessman unfortunately that’s not the case. Today our main goal was to prepare a marketing plan for a textbook at Marketing. In the evening I went out with Shanar e.g. (Niki) :). And we went to coffee to a coffee place called “Kukla” which means “Doll”. Tomorrow morning in 05:00 o’clock we are going to travel to Bourgas because my cousing Gergana is getting married in the meantime in the morning before the ceremony we have to see a herb specialist to prescribe me some herbs.END—–